Stackbit Shapes

Setting Your Preferred Work Radius: The Key to Attracting New and Existing Clients

Written By

Tom Morris

Published On

28 September 2023


Hey there, internet explorers! 🌐 Ever wondered how some websites magically appear at the top of your search results? Well, it's not magic – it's called SEO, which stands for Search Engine Optimisation. Don't worry, we're here to break it down for you in the simplest way possible!

Imagine you're throwing a big party, and you want everyone to know about it. What do you do? You might put up flashy signs, play some catchy tunes, and make sure your party is the talk of the town. Well, SEO is like throwing a digital party for your website, and search engines like Google are the town criers spreading the word.

So, what's the deal with SEO? Let's break it into bite-sized pieces:

  • #### The Search Engine Showdown:

Think of search engines as super-smart librarians. When you ask a question (search for something), they don't read every book in the library (internet). Instead, they use special magic (algorithms) to quickly find the most relevant books (websites) for your question.

  • #### Your Website's Makeover:

Just like you'd wear your best outfit to a party, your website needs to look its best for the search engines. SEO is like giving your website a makeover – you tidy up the rooms (optimize content), paint the walls with cool colors (use relevant keywords), and make sure everything is super easy to find (user-friendly design).

  • #### The Secret Ingredient – Keywords:

Keywords are like secret passwords that tell search engines what your website is all about. If you're throwing a doggy birthday party, you'd use keywords like "dog party," "puppy celebration," and "canine fun" so search engines know your website is a paw-some place for dog lovers.

  • #### Link Party!

Remember that cool friend everyone wants at their party? Well, websites also have friends – links from other websites. When popular websites link to your site, search engines see it as a vote of confidence. It's like your website getting a high-five from the cool kids.

  • #### Mobile-Friendly Fiesta:

Ever tried dancing in shoes that don't fit? Not fun, right? Well, websites that aren't mobile-friendly are like uncomfortable shoes for your phone or tablet users. Search engines love websites that treat all guests well, so making your site mobile-friendly is a must.

  • #### Regular Updates and Freshness:

Parties are more fun when there's something new, right? Search engines agree! They like websites that keep things fresh. So, updating your website with new content, like blog posts or pictures, tells search engines that your party is always hoppin'.

In a Nutshell: SEO is like getting your website ready for the biggest online party ever – the search engine results page! By sprucing up your website, using the right keywords, making friends with other websites, and keeping things lively and up-to-date, you're basically inviting search engines to spotlight your site.

So, the next time you're wondering why some websites get all the attention, remember it's because they've aced the SEO game. Now you're in on the secret too! 🎉 Happy optimizing!