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Anthill

Demystifying CRM: A Beginner's Guide to Understanding and Deciding if Your Business Needs It

If you haven’t heard of it, there's a tool called Customer Relationship Management (CRM) that can be a game-changer. If you're new to this and wondering what a CRM is and whether your business should use it, this article is for you. Let's break it down into simple terms. ### **What is CRM?** Imagine you have a magic notebook that helps you remember everything about your customers. Their names, what they like, what they've bought – it's all there. Well, a CRM is like that magic notebook, but it's a computer program. It keeps track of your customer info, interactions, and helps you do better business ### **Why Use a CRM?** Here are a few reasons a CRM might be super helpful for your business: * **Remembering Your Customers**\ When your business grows, it's hard to remember everyone. A CRM helps you keep all your customer info in one place, so you can treat them like old friends. * **Making Customers Happy**\ If you remember what your customers like and need, you can give them better service. It's like tailoring your business to fit their wishes. * **Being Organised**\ A CRM helps you stay organised. You can see who's buying what, when to follow up, and keep track of important dates. * **Growing Your Business**\ Want more sales? A CRM can help you manage your sales process, keeping track of potential customers and reminding you when to reach out. * **Teamwork Made Easier**\ If you have a team, a CRM lets everyone see the same info. No more confusion, everyone's on the same page. ### **Do You Need a CRM?** #### **Ask yourself a few questions:** * Are You Meeting Lots of People? If you're interacting with many customers or potential customers, a CRM helps you remember them all. * Getting Lost in Data? If you're drowning in spreadsheets and notes, a CRM helps you keep things neat and tidy. * Want to Make People Happy? If you want to offer better service and make your customers feel special, a CRM helps you do just that. * Growing Your Business? If you're looking to expand and sell more, a CRM can help you keep track of everything and plan your growth. In simple terms, a CRM is a tool that helps you keep track of your customers and do better business. If you're meeting lots of people, struggling to organize info, aiming to make customers happy, or thinking about growing, a CRM could be a great choice. It's like having a digital magic notebook that helps your business succeed. So, whether you're just starting out or growing fast, a CRM might be the helping hand your business needs.

28th September 2023

Jacqueline Lee

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Anthill

Third-Party Marketplaces: The Commerce Trend Of This Decade

Marketplaces have quickly become a trend amongst Australian consumer enterprises in recent years, as e-commerce continues to grow, and as brands look for ways to remain close to the customer. The transformative shift towards marketplaces can be attributed to several factors that have converged to create a high-growth environment conducive that has allowed scale quickly. It’s important to define what a third-party marketplace is, as it is quite different to a traditional peer-to-peer marketplace. A third-party marketplace, in most cases, is where third-party sellers sell products on a brand's website, leveraging their brand, and infrastructure. First mover Australian third-party marketplaces include Kogan, MyDeal and Catch. Recently, major consumer brands have taken the plunge into third-party marketplace models include Qantas,Bunnings, Woolworths (with their product MarketPlus) and Kmart. **Third-Party Marketplaces Have Changed Small Business** Third-party marketplaces provide a level playing field for sellers and service providers of all sizes. Whether you're a small business owner or a large enterprise, these platforms offer equal opportunities to reach a wide audience off the back of another brand. This is the democratisation of e-commerce, which is continuing to transform the way we conduct business. Conversely, helping small businesses grow is a positive move for large enterprises, where it is vital to their corporate social responsibility initiatives to be giving back to the community. Join Tooezy as a service provider – our Business product puts your business on a stage for enterprises and organisations to distribute your services to their customers, on your terms. **Seamless Technology Enablement & Offering Syndication** With the introduction of various SaaS specialising in marketplace content distribution, the operational complexity has been taken out of managing syndication of information for distribution across multiple sites. Tooezy, through it’s Embedded & White Label product, offers a unique opportunity for brands to offer in-home services, all while taking the stress out of managing the logistical and operational headaches that are attached with offering such services. Third-party marketplaces have become a valuable source of data and insights for large businesses to inform strategic decisions. By analysing customer behaviour, purchasing patterns, and market trends, sellers can make informed decisions to optimise their product offerings and marketing strategies. This data-driven approach has revolutionised the way businesses of all types are operating. **Increasing Customer Loyalty & Brand Affinity** A carefully thought-out marketplace strategy is designed to keep customers coming back to the one place for everything they need. Case in point with Woolworths Group, which now has over 700 million online visits annually across its marketplaces. Strong loyalty programs help with stickiness, Qantas and Everyday rewards points are available for customers in the case of Woolworths. The power of brand in the success of third-party marketplaces is undeniable. Bunnings Warehouse (with an integrated marketplace that sits under the OnePass umbrella, shared with Catch and Kmart) is the third most visited website in Australia. It made strategic sense to leverage the power of the Bunnings brand recognition with Australians to grow revenue and offer a new level of customer amenity. Doing so has helped grow group sales 5.2 per cent in 2021, significant for a $17bn company. Leverage your brand’s equity to grow revenue and real-estate in your customer’s mind with a branded app, powered by Tooezy. Tooezy is an Australian third-party home and consumer services marketplace with a variety of integration options. **Reaching More Customers** From a retailer's perspective, third-party marketplaces offer a very cost-effective and efficient way to reach a larger customer base. Instead of investing in building and maintaining their own online e-commerce platform, retailers can leverage the infrastructure and marketing capabilities of third-party marketplace SaaS to achieve their objectives at a fraction of the cost. **Marketplaces Aren’t Slowing Down** The growth of third-party marketplaces in Australia, in both products and services, shows no signs of slowing down. According to industry reports, the revenue generated by these marketplaces is projected to continue growing at a steady pace in the coming years. As more consumers embrace online shopping and more retailers recognize the benefits of third-party marketplaces, the e-commerce landscape will continue to evolve. Learn more about Tooezy for Enterprise or for Service Provider Businesses [here](https://www.tooezy.com).

23rd November 2023

Jacqueline Lee

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Green Business Practices: How Service Providers Can Make a Difference

In today's world, environmental sustainability is at the forefront of our collective consciousness. As climate change and resource depletion become increasingly urgent issues, businesses of all types are seeking ways to reduce their ecological footprint. Service providers, including cleaners, gardeners, handymen, and more, are no exception. In this blog post, we will explore some tips and tricks that service providers can use to make their business more eco-friendly, contributing to a greener planet and attracting environmentally-conscious customers. Many of these can be achieved using the Tooezy app for your business - whether it's sending quotes and invoices digitally instead of paper copies, setting your work location so you can pick up local jobs and spend less time travelling, or managing your jobs and customers all in one place to avoid over-booking and resource waste - Tooezy has you covered! #### **1. Choose Eco-Friendly Products and Equipment** One of the simplest ways to make your service business more eco-friendly is by switching to environmentally responsible products and equipment. Opt for cleaning agents, fertilizers, and pest control products that are non-toxic, biodegradable, and free from harmful chemicals. Consider using electric or battery-powered equipment for gardening or handyman tasks instead of gas-powered tools to reduce emissions and noise pollution. #### **2. Reduce, Reuse, and Recycle** Implement a robust recycling and waste reduction program in your business. Encourage your employees to reduce waste by using reusable cleaning cloths, refillable bottles, and composting organic waste from gardening services. Additionally, make it a point to recycle materials like paper, cardboard, and plastic, and responsibly dispose of hazardous materials. #### **3. Sustainable Transportation** Service providers are often on the move. Consider adopting more sustainable transportation options, such as using fuel-efficient vehicles, carpooling, or even investing in electric or hybrid vehicles. You can also explore bicycle or electric scooter options for shorter trips within neighbourhoods. #### **4. Energy Efficiency** If your business operates from a physical location, invest in energy-efficient lighting and heating/cooling systems to reduce energy consumption. Simple steps like turning off lights and equipment when not in use can also make a significant difference in your environmental impact. #### **5. Educate Your Team and Clients** Ensure that your employees are aware of your eco-friendly initiatives and encourage them to be environmentally conscious in their work. Educate your clients about your commitment to sustainability and offer them tips on how they can contribute to a greener environment through their daily practices. #### **6. Green Certification** Consider obtaining green certifications for your business, such as the Green Business Certification or the LEED (Leadership in Energy and Environmental Design) certification if applicable. These certifications can demonstrate your commitment to eco-friendly practices and attract customers who prioritize sustainability. #### **7. Water Conservation** If your services involve gardening or landscaping, promote water conservation. Install efficient irrigation systems, encourage xeriscaping (landscaping that uses minimal water), and educate clients on responsible watering practices to reduce water wastage. #### **8. Virtual Consultations and Billing** Whenever possible, offer virtual consultations and billing to reduce the need for physical paperwork and travel. This not only saves time and resources but also minimizes your carbon footprint. #### **9. Support Local and Sustainable Suppliers** Whenever feasible, source your products and supplies from local and sustainable suppliers. Supporting local businesses reduces transportation emissions and contributes to the local economy. #### **10. Continuous Improvement** Regularly review and assess your eco-friendly practices. Stay informed about the latest green technologies and trends in your industry and be open to adopting new sustainable practices as they emerge. By implementing these tips and tricks, service providers can play a vital role in protecting our planet while also appealing to a growing market of environmentally-conscious consumers. Going green is not only responsible but can also lead to cost savings, enhanced brand reputation, and a brighter, more sustainable future for us all.

28th September 2023

Tom Morris

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What's the Deal with SEO? Making Websites Pop on Search Engines!

Hey there, internet explorers! 🌐 Ever wondered how some websites magically appear at the top of your search results? Well, it's not magic – it's called SEO, which stands for Search Engine Optimisation. Don't worry, we're here to break it down for you in the simplest way possible! Imagine you're throwing a big party, and you want everyone to know about it. What do you do? You might put up flashy signs, play some catchy tunes, and make sure your party is the talk of the town. Well, SEO is like throwing a digital party for your website, and search engines like Google are the town criers spreading the word. ### **So, what's the deal with SEO? Let's break it into bite-sized pieces:** * #### **The Search Engine Showdown:** Think of search engines as super-smart librarians. When you ask a question (search for something), they don't read every book in the library (internet). Instead, they use special magic (algorithms) to quickly find the most relevant books (websites) for your question. * #### **Your Website's Makeover:** Just like you'd wear your best outfit to a party, your website needs to look its best for the search engines. SEO is like giving your website a makeover – you tidy up the rooms (optimize content), paint the walls with cool colors (use relevant keywords), and make sure everything is super easy to find (user-friendly design). * #### **The Secret Ingredient – Keywords:** Keywords are like secret passwords that tell search engines what your website is all about. If you're throwing a doggy birthday party, you'd use keywords like "dog party," "puppy celebration," and "canine fun" so search engines know your website is a paw-some place for dog lovers. * #### **Link Party!** Remember that cool friend everyone wants at their party? Well, websites also have friends – links from other websites. When popular websites link to your site, search engines see it as a vote of confidence. It's like your website getting a high-five from the cool kids. * #### **Mobile-Friendly Fiesta:** Ever tried dancing in shoes that don't fit? Not fun, right? Well, websites that aren't mobile-friendly are like uncomfortable shoes for your phone or tablet users. Search engines love websites that treat all guests well, so making your site mobile-friendly is a must. * #### **Regular Updates and Freshness:** Parties are more fun when there's something new, right? Search engines agree! They like websites that keep things fresh. So, updating your website with new content, like blog posts or pictures, tells search engines that your party is always hoppin'. In a Nutshell: SEO is like getting your website ready for the biggest online party ever – the search engine results page! By sprucing up your website, using the right keywords, making friends with other websites, and keeping things lively and up-to-date, you're basically inviting search engines to spotlight your site. So, the next time you're wondering why some websites get all the attention, remember it's because they've aced the SEO game. Now you're in on the secret too! 🎉 Happy optimizing!

28th September 2023

Tom Morris

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Scaling Your Business: Strategies for Success

Scaling Your Business Strategies for Success **Introduction** In the dynamic landscape of the service industry, scaling your business is not just a matter of expanding your operations; it's about optimizing efficiency, enhancing customer satisfaction, and staying ahead of the competition. As your business grows, so do the challenges, but with the right strategies, you can navigate the path to scalable success. In this blog post, we'll explore key tips and techniques to help you scale your business effectively. **Embrace Technology:** One of the fundamental pillars of scaling any business in the 21st century is leveraging technology. Integrate job and staff management software (such as Tooezy) to streamline operations, enhance communication, and optimize scheduling. This technology allows you to track and manage your operations in real-time, reducing manual errors and increasing overall efficiency. **Develop a Robust Training Program:** As your business expands, maintaining a high level of service quality becomes paramount. Invest in comprehensive training programs for your technicians to ensure they have the skills and knowledge needed to deliver top-notch service. A well-trained team not only boosts customer satisfaction but also helps build a positive reputation for your business. **Establish Standard Operating Procedures (SOPs):** Create standardized processes for common tasks to ensure consistency and efficiency across all your operations. SOPs help in maintaining quality standards, reducing errors, and providing a clear roadmap for new employees. This becomes particularly crucial as you scale, as it helps maintain a unified approach to service delivery. **Implement a Customer Relationship Management (CRM) System:** A CRM system is essential for managing and nurturing customer relationships. It allows you to track customer interactions, preferences, and service history, enabling personalized and efficient service. A satisfied customer is more likely to become a repeat customer and recommend your services, contributing to the organic growth of your business. Tooezy offer a full CRM that is tailored to be easy-to-use and is included in your subscription! **Strategic Partnerships:** Collaborate with other businesses in your industry to create synergies that benefit both parties. This could involve partnerships with suppliers, complementary service providers, or even local businesses. By joining forces, you can access new markets, share resources, and enhance the overall value proposition for your customers. **Expand Your Service Offerings:** Diversify your service offerings to meet the evolving needs of your customer base. This could involve adding new services, introducing maintenance contracts, or bundling services for cost savings. Offering a comprehensive range of services not only attracts a broader customer base but also increases revenue streams. **Monitor Key Performance Indicators (KPIs):** Establish and regularly monitor key performance indicators to track the success of your scaling efforts. KPIs could include customer satisfaction scores, response times, completion rates, and revenue growth. Analysing these metrics provides valuable insights into the effectiveness of your strategies and highlights areas for improvement. **Conclusion** Scaling your business requires a strategic approach that combines technological innovation, employee training, and a commitment to customer satisfaction. By embracing these strategies, you can not only expand your operations but also build a resilient and sustainable business that thrives in any competitive industry. Remember, successful scaling is an ongoing process that requires adaptability and a commitment to continuous improvement

23rd November 2023

Jacqueline Lee

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How to increase your revenue stream with Tooezy’s CRM

Third-Party Marketplaces: The Commerce Trend Of This Decade

Marketplaces have quickly become a trend amongst Australian consumer enterprises in recent years, as e-commerce continues to grow, and as brands look for ways to remain close to the customer. The transformative shift towards marketplaces can be attributed to several factors that have converged to create a high-growth environment conducive that has allowed scale quickly. It’s important to define what a third-party marketplace is, as it is quite different to a traditional peer-to-peer marketplace. A third-party marketplace, in most cases, is where third-party sellers sell products on a brand's website, leveraging their brand, and infrastructure. First mover Australian third-party marketplaces include Kogan, MyDeal and Catch. Recently, major consumer brands have taken the plunge into third-party marketplace models include Qantas,Bunnings, Woolworths (with their product MarketPlus) and Kmart. **Third-Party Marketplaces Have Changed Small Business** Third-party marketplaces provide a level playing field for sellers and service providers of all sizes. Whether you're a small business owner or a large enterprise, these platforms offer equal opportunities to reach a wide audience off the back of another brand. This is the democratisation of e-commerce, which is continuing to transform the way we conduct business. Conversely, helping small businesses grow is a positive move for large enterprises, where it is vital to their corporate social responsibility initiatives to be giving back to the community. Join Tooezy as a service provider – our Business product puts your business on a stage for enterprises and organisations to distribute your services to their customers, on your terms. **Seamless Technology Enablement & Offering Syndication** With the introduction of various SaaS specialising in marketplace content distribution, the operational complexity has been taken out of managing syndication of information for distribution across multiple sites. Tooezy, through it’s Embedded & White Label product, offers a unique opportunity for brands to offer in-home services, all while taking the stress out of managing the logistical and operational headaches that are attached with offering such services. Third-party marketplaces have become a valuable source of data and insights for large businesses to inform strategic decisions. By analysing customer behaviour, purchasing patterns, and market trends, sellers can make informed decisions to optimise their product offerings and marketing strategies. This data-driven approach has revolutionised the way businesses of all types are operating. **Increasing Customer Loyalty & Brand Affinity** A carefully thought-out marketplace strategy is designed to keep customers coming back to the one place for everything they need. Case in point with Woolworths Group, which now has over 700 million online visits annually across its marketplaces. Strong loyalty programs help with stickiness, Qantas and Everyday rewards points are available for customers in the case of Woolworths. The power of brand in the success of third-party marketplaces is undeniable. Bunnings Warehouse (with an integrated marketplace that sits under the OnePass umbrella, shared with Catch and Kmart) is the third most visited website in Australia. It made strategic sense to leverage the power of the Bunnings brand recognition with Australians to grow revenue and offer a new level of customer amenity. Doing so has helped grow group sales 5.2 per cent in 2021, significant for a $17bn company. Leverage your brand’s equity to grow revenue and real-estate in your customer’s mind with a branded app, powered by Tooezy. Tooezy is an Australian third-party home and consumer services marketplace with a variety of integration options. **Reaching More Customers** From a retailer's perspective, third-party marketplaces offer a very cost-effective and efficient way to reach a larger customer base. Instead of investing in building and maintaining their own online e-commerce platform, retailers can leverage the infrastructure and marketing capabilities of third-party marketplace SaaS to achieve their objectives at a fraction of the cost. **Marketplaces Aren’t Slowing Down** The growth of third-party marketplaces in Australia, in both products and services, shows no signs of slowing down. According to industry reports, the revenue generated by these marketplaces is projected to continue growing at a steady pace in the coming years. As more consumers embrace online shopping and more retailers recognize the benefits of third-party marketplaces, the e-commerce landscape will continue to evolve. Learn more about Tooezy for Enterprise or for Service Provider Businesses [here](https://www.tooezy.com).

23rd November 2023

Jacqueline Lee

Read more

Green Business Practices: How Service Providers Can Make a Difference

In today's world, environmental sustainability is at the forefront of our collective consciousness. As climate change and resource depletion become increasingly urgent issues, businesses of all types are seeking ways to reduce their ecological footprint. Service providers, including cleaners, gardeners, handymen, and more, are no exception. In this blog post, we will explore some tips and tricks that service providers can use to make their business more eco-friendly, contributing to a greener planet and attracting environmentally-conscious customers. Many of these can be achieved using the Tooezy app for your business - whether it's sending quotes and invoices digitally instead of paper copies, setting your work location so you can pick up local jobs and spend less time travelling, or managing your jobs and customers all in one place to avoid over-booking and resource waste - Tooezy has you covered! #### **1. Choose Eco-Friendly Products and Equipment** One of the simplest ways to make your service business more eco-friendly is by switching to environmentally responsible products and equipment. Opt for cleaning agents, fertilizers, and pest control products that are non-toxic, biodegradable, and free from harmful chemicals. Consider using electric or battery-powered equipment for gardening or handyman tasks instead of gas-powered tools to reduce emissions and noise pollution. #### **2. Reduce, Reuse, and Recycle** Implement a robust recycling and waste reduction program in your business. Encourage your employees to reduce waste by using reusable cleaning cloths, refillable bottles, and composting organic waste from gardening services. Additionally, make it a point to recycle materials like paper, cardboard, and plastic, and responsibly dispose of hazardous materials. #### **3. Sustainable Transportation** Service providers are often on the move. Consider adopting more sustainable transportation options, such as using fuel-efficient vehicles, carpooling, or even investing in electric or hybrid vehicles. You can also explore bicycle or electric scooter options for shorter trips within neighbourhoods. #### **4. Energy Efficiency** If your business operates from a physical location, invest in energy-efficient lighting and heating/cooling systems to reduce energy consumption. Simple steps like turning off lights and equipment when not in use can also make a significant difference in your environmental impact. #### **5. Educate Your Team and Clients** Ensure that your employees are aware of your eco-friendly initiatives and encourage them to be environmentally conscious in their work. Educate your clients about your commitment to sustainability and offer them tips on how they can contribute to a greener environment through their daily practices. #### **6. Green Certification** Consider obtaining green certifications for your business, such as the Green Business Certification or the LEED (Leadership in Energy and Environmental Design) certification if applicable. These certifications can demonstrate your commitment to eco-friendly practices and attract customers who prioritize sustainability. #### **7. Water Conservation** If your services involve gardening or landscaping, promote water conservation. Install efficient irrigation systems, encourage xeriscaping (landscaping that uses minimal water), and educate clients on responsible watering practices to reduce water wastage. #### **8. Virtual Consultations and Billing** Whenever possible, offer virtual consultations and billing to reduce the need for physical paperwork and travel. This not only saves time and resources but also minimizes your carbon footprint. #### **9. Support Local and Sustainable Suppliers** Whenever feasible, source your products and supplies from local and sustainable suppliers. Supporting local businesses reduces transportation emissions and contributes to the local economy. #### **10. Continuous Improvement** Regularly review and assess your eco-friendly practices. Stay informed about the latest green technologies and trends in your industry and be open to adopting new sustainable practices as they emerge. By implementing these tips and tricks, service providers can play a vital role in protecting our planet while also appealing to a growing market of environmentally-conscious consumers. Going green is not only responsible but can also lead to cost savings, enhanced brand reputation, and a brighter, more sustainable future for us all.

28th September 2023

Tom Morris

Read more

What's the Deal with SEO? Making Websites Pop on Search Engines!

Hey there, internet explorers! 🌐 Ever wondered how some websites magically appear at the top of your search results? Well, it's not magic – it's called SEO, which stands for Search Engine Optimisation. Don't worry, we're here to break it down for you in the simplest way possible! Imagine you're throwing a big party, and you want everyone to know about it. What do you do? You might put up flashy signs, play some catchy tunes, and make sure your party is the talk of the town. Well, SEO is like throwing a digital party for your website, and search engines like Google are the town criers spreading the word. ### **So, what's the deal with SEO? Let's break it into bite-sized pieces:** * #### **The Search Engine Showdown:** Think of search engines as super-smart librarians. When you ask a question (search for something), they don't read every book in the library (internet). Instead, they use special magic (algorithms) to quickly find the most relevant books (websites) for your question. * #### **Your Website's Makeover:** Just like you'd wear your best outfit to a party, your website needs to look its best for the search engines. SEO is like giving your website a makeover – you tidy up the rooms (optimize content), paint the walls with cool colors (use relevant keywords), and make sure everything is super easy to find (user-friendly design). * #### **The Secret Ingredient – Keywords:** Keywords are like secret passwords that tell search engines what your website is all about. If you're throwing a doggy birthday party, you'd use keywords like "dog party," "puppy celebration," and "canine fun" so search engines know your website is a paw-some place for dog lovers. * #### **Link Party!** Remember that cool friend everyone wants at their party? Well, websites also have friends – links from other websites. When popular websites link to your site, search engines see it as a vote of confidence. It's like your website getting a high-five from the cool kids. * #### **Mobile-Friendly Fiesta:** Ever tried dancing in shoes that don't fit? Not fun, right? Well, websites that aren't mobile-friendly are like uncomfortable shoes for your phone or tablet users. Search engines love websites that treat all guests well, so making your site mobile-friendly is a must. * #### **Regular Updates and Freshness:** Parties are more fun when there's something new, right? Search engines agree! They like websites that keep things fresh. So, updating your website with new content, like blog posts or pictures, tells search engines that your party is always hoppin'. In a Nutshell: SEO is like getting your website ready for the biggest online party ever – the search engine results page! By sprucing up your website, using the right keywords, making friends with other websites, and keeping things lively and up-to-date, you're basically inviting search engines to spotlight your site. So, the next time you're wondering why some websites get all the attention, remember it's because they've aced the SEO game. Now you're in on the secret too! 🎉 Happy optimizing!

28th September 2023

Tom Morris

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