Marketplaces have quickly become a trend amongst Australian consumer enterprises in recent years, as e-commerce continues to grow, and as brands look for ways to remain close to the customer. The transformative shift towards marketplaces can be attributed to several factors that have converged to create a high-growth environment conducive that has allowed scale quickly. It’s important to define what a third-party marketplace is, as it is quite different to a traditional peer-to-peer marketplace. A third-party marketplace, in most cases, is where third-party sellers sell products on a brand's website, leveraging their brand, and infrastructure. First mover Australian third-party marketplaces include Kogan, MyDeal and Catch. Recently, major consumer brands have taken the plunge into third-party marketplace models include Qantas,Bunnings, Woolworths (with their product MarketPlus) and Kmart.

Third-Party Marketplaces Have Changed Small Business

Third-party marketplaces provide a level playing field for sellers and service providers of all sizes. Whether you're a small business owner or a large enterprise, these platforms offer equal opportunities to reach a wide audience off the back of another brand. This is the democratisation of e-commerce, which is continuing to transform the way we conduct business.

Conversely, helping small businesses grow is a positive move for large enterprises, where it is vital to their corporate social responsibility initiatives to be giving back to the community.

Join Tooezy as a service provider – our Business product puts your business on a stage for enterprises and organisations to distribute your services to their customers, on your terms.

Seamless Technology Enablement & Offering Syndication

With the introduction of various SaaS specialising in marketplace content distribution, the operational complexity has been taken out of managing syndication of information for distribution across multiple sites.

Tooezy, through it’s Embedded & White Label product, offers a unique opportunity for brands to offer in-home services, all while taking the stress out of managing the logistical and operational headaches that are attached with offering such services.

Third-party marketplaces have become a valuable source of data and insights for large businesses to inform strategic decisions. By analysing customer behaviour, purchasing patterns, and market trends, sellers can make informed decisions to optimise their product offerings and marketing strategies. This data-driven approach has revolutionised the way businesses of all types are operating.

Increasing Customer Loyalty & Brand Affinity

A carefully thought-out marketplace strategy is designed to keep customers coming back to the one place for everything they need. Case in point with Woolworths Group, which now has over 700 million online visits annually across its marketplaces. Strong loyalty programs help with stickiness, Qantas and Everyday rewards points are available for customers in the case of Woolworths.

The power of brand in the success of third-party marketplaces is undeniable. Bunnings Warehouse (with an integrated marketplace that sits under the OnePass umbrella, shared with Catch and Kmart) is the third most visited website in Australia. It made strategic sense to leverage the power of the Bunnings brand recognition with Australians to grow revenue and offer a new level of customer amenity. Doing so has helped grow group sales 5.2 per cent in 2021, significant for a $17bn company.

Leverage your brand’s equity to grow revenue and real-estate in your customer’s mind with a branded app, powered by Tooezy. Tooezy is an Australian third-party home and consumer services marketplace with a variety of integration options.

Reaching More Customers

From a retailer's perspective, third-party marketplaces offer a very cost-effective and efficient way to reach a larger customer base. Instead of investing in building and maintaining their own online e-commerce platform, retailers can leverage the infrastructure and marketing capabilities of third-party marketplace SaaS to achieve their objectives at a fraction of the cost.

Marketplaces Aren’t Slowing Down

The growth of third-party marketplaces in Australia, in both products and services, shows no signs of slowing down. According to industry reports, the revenue generated by these marketplaces is projected to continue growing at a steady pace in the coming years. As more consumers embrace online shopping and more retailers recognize the benefits of third-party marketplaces, the e-commerce landscape will continue to evolve.

Learn more about Tooezy for Enterprise or for Service Provider Businesses here.